So, one of my tree service clients asked me, “Meka, during the winter season, business really drops down and gets slow. How am I able to increase the amount of call flow that occurs during that time, so I am able to keep my profit margins high?”
One of the most powerful things you are able to do is to have a Client Appreciation Day. With this, during the time of year where business is the slowest, you actually allow your clients a chance to have a free tree assessment, and if they bring a family member along, they also are able to acquire a free assessment. Provide food and beverages as you analyze their trees. This will allow you to get to know your local area much, much better, and it will definitely allow you to have top-of-mind awareness when it comes time to have have a tree removal company take down those trees when they fall. This is actually a low cost, tested, and proven method. It works well and allows people to receive a sort-of-gift after doing business with you and will make your clients a lot more loyal to you, then never before.
You’re able to advertise this through newspapers, direct mail, or simply phoning your previous clients and informing them of your offer. If you need more information or are interested in learning more, just follow up and I’ll be glad to share.