Let me start you on something that you possibly think is outdated. Mail marketing is one of the best ways to get yourself in front of new clients, if you know what you are doing, like I am going to show you right here.
I know a business partner of mine who is excellent, and I mean EXCELLENT at generating dental client leads, high quality, and all that. He shared with me some client acquisition tactics that have been working for many of his clients, and I am going to share that with you, my lovely audience. There are some things here that I have learned in books that I have read; however, to see the results that he has gotten is quite shocking, so you must see this…
Imagine you are the new tree care company in town; nobody knows you, and you know nobody, other than your high school friend who will obviously buy tree service from you….right?
What are you to do to in order to build your clientele?
- Door to Door
- Cold Calling
- Working for someone else and sabotaging their clientele?
You forgot something. Direct Mail
When you have no clients and you wish to build a steady stream for a relatively low cost, set up direct mail campaigns.
- First step, purchase a list of the target market that you are trying to prospect to. For example, if you live in Florida and do tree service there, your goal may be to purchase a list that solely targets a 2000 household area in Fort Lauderdale.
- The second step is right here…